Thursday, December 26, 2019
Sample details Pages: 2 Words: 604 Downloads: 8 Date added: 2017/09/20 Category People Essay Type Argumentative essay Did you like this example? Plato- Ã¢â¬Å"According to Plato, man is a dual creature. We have a body that Ã¢â¬ËflowsÃ¢â¬â¢, is inseparably bound to the world of senses, and is subject to the same fate as everything else in this worldÃ¢â¬â a soap bubble, for example. All our sense are based in the body and are consequently unreliable. But we also have an immortal soulÃ¢â¬â and this soul is the realm of reason and not being physical, this soul can survey the world of ideas Plato also believed the soul existed before it inhabited the bodyÃ¢â¬ (Gaarder 88). Aristotle- Ã¢â¬Å"What Aristotle called the Ã¢â¬ËformÃ¢â¬â¢ chicken is present in every single chicken as the chickenÃ¢â¬â¢s particular set characteristicsÃ¢â¬â for one, that it lays eggs. The real chicken and the form chicken are thus just as inseparable as body and soulÃ¢â¬ (Gaarder 107). In the first quote the author is talking about PlatoÃ¢â¬â¢s beliefs. Plato looked for the immutable in our world. But unlike most of tho se before him, Plato believed that humans have a physical and spiritual body. The physical body can only interact with the things in the physical realm, but our soul can interact with the ream of ideas. This quote indicates that Plato believed the world of ideas and reason to be everlasting whereas our world (and more so the things in it) is subject to death and the natural cycle of life. This quote seems to relate to the basic Hindu philosophy. In Hinduism, there are also two worlds, the soul or Ã¢â¬Å"atmaÃ¢â¬ and the physical world. Hindus, like Plato, believe that true knowledge can only come once a person has been to the other world. Both believe that the soul is perfect and knows all before it enters the body, but it loses all knowledge as it enters. In the second quote, the author is talking about Aristotles beliefs. Unlike Plato, Aristotle believed that the physical body and the soul were inseparable. He believed that there was no spiritual world, and anything we ca n observe through our senses is real. This is extremely similar to an Atheistic worldview, which also believes in gaining knowledge through observation. Of course, Aristotle was not an Atheist, but his thinking process is not very different from an AtheistÃ¢â¬â¢s. Aristotle also reminds me of the quote Ã¢â¬Å"Seeing is believingÃ¢â¬ said in the bible by Ã¢â¬Å"Doubting ThomasÃ¢â¬ because he used his senses to to determine the characteristics of the Ã¢â¬Å"form hickenÃ¢â¬ . Personally, I agree with PlatoÃ¢â¬â¢s idea that our soul is the realm of reason. I believe that our soul tells us right from wrong. This explains how many people can come to the same conclusion and think of the same ideas, even if the people themselves are very different from each other. I disagree with AristotleÃ¢â¬â¢s core belief that the body and soul are inseparable. However, I do believe that they are connected. I think that the soul helps guide our bodies through life, so we can gain wisdom thr ough experience. These two philosophers may seem to be very different, but they both had a few important things in common. They both believed in logic and reasoning. This is important because it shows how logic and reasoning were tools used by most, if not all philosophers. And secondly, they both looked at the big picture of life, while many people in that time (and this one) are stuck in the day-to-day. I think that this is the most important lesson we can take away from Plato and Aristotle because many of us get caught up in insignificant things, instead of looking for the greater purpose in life. DonÃ¢â¬â¢t waste time! Our writers will create an original "Plato and Aristotle Quote Comparison" essay for you Create order
Wednesday, December 18, 2019
Alcohol is historically one of the oldest known drugs to mankind. It is ingested orally and comes in many varieties. It is attractively packaged in alluring bottles and cans; which can seduce the unsuspecting individual and lead to a life of unrelenting misery, imbued with a potentially ruinous outcome. Taken in moderation; however, alcohol can also be used to prevent disease processes and promote health. This particular drug is both legal and is promoted widely throughout the planet. I chose this drug because I have personally been privy to all of its insidious effects. Alcohol comes in many forms, but primarily it is beer, wine and distilled spirits. Maisto, Galizio Conners (2011) point out that, Ã¢â¬Å"the first non-distilled (sic)Ã¢â¬ ¦show more contentÃ¢â¬ ¦Furthermore, religious rites commonly use these beverages in the practice of faith (Katsigris Thomas, 2007). From early Roman beliefs to current day Christianity, wine has been a staple in ceremonial rites (Katsigris Thomas, 2007). According to Dasgupta (2011), Ã¢â¬Å"nearly half of all Americans consume alcoholÃ¢â¬ ¦there are 10 to 16 million problem drinkersÃ¢â¬ (p. 11). Additionally, this number includes 4.5 million adolescent drinkers that abuse this drug (Dasgupta, 2011). This leads one to conclude that the potential for exploitation and addiction is quite high. Since alcohol is a legal, over the counter drug, its easily obtained and abused. As stated previously, alcohol is legal. It is available for purchase at the age of 21 in the United States, making this the most widely abused and used drug in the world (Dasgupta, 2011). Ã¢â¬Å"Since the liver can only metabolize approximately on drink per hour, consuming more than that naturally increases the amount of alcohol in the blood streamÃ¢â¬ (Katsigris Thomas, 2007). It is advised that no more than one alcoholic drink be ingested per hour; however, the most prudent advice is eat, sip your cocktail and drink water or a soft drink every other hour in place of the alcohol. The neural response to alcohol can be quite debilitating, causing impairment of motor functions, speech and even vision. When alcohol enters the CNS, it activates GABA, attaches to GABA receptors and thenShow MoreRelatedThe Impact Of Media On Society s Perception Of Reality954 Words Ã |Ã 4 Pagescommunities by having most of its stories about police brutality and violence of racial tension. Considering the current influence of media, we need to agree on the fact that media plays an important role in shaping up opinions. The media is a double-edge sword and hence there are positive effects of media as well as negative influences of the media. The Negative Affect Media affects how we learn about our world and interact with one another. 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Monday, December 9, 2019
A company has to be a major multinational corporation to facilitate and benefit from the globalization of markets. TrueÃ Ã Ã Ã False 4. Because of globalization, companies rarely need to customize marketing strategies, product features, and operating practices in different countries. TrueÃ Ã Ã Ã False . The most global markets currently are markets for consumer products. TrueÃ Ã Ã Ã False 6. As firms follow each other around the world, they bring with them many of the assets that served them well in other national markets. Thus, greater diversity replaces uniformity. TrueÃ Ã Ã Ã False 7. Substantial impediments such as barriers to foreign direct investment make it difficult for firms to achieve the optimal dispersion of their productive activities to locations around the globe. Over its entire history, the WTO has promoted the lowering of barriers to cross-border trade and investment. TrueÃ Ã Ã Ã False 10. The IMF is less controversial than its sister concern, the World Bank. TrueÃ Ã Ã Ã False 11. The IMF is often seen as the lender of last resort to nation-states whose economies are in turmoil. We will write a custom essay sample on World Trade Organization or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page TrueÃ Ã Ã Ã False 12. After World War I, the advanced nations of the West committed themselves to removing barriers to the free flow of goods, services, and capital between nations. TrueÃ Ã Ã Ã False 13. World merchandise trade includes trade in manufactured goods, agricultural goods, and services. Trade in services now accounts for more than half of the value of all international trade. TrueÃ Ã Ã Ã False 15. The volume of world output has grown faster than the volume of world merchandise trade since the 1950s, according to data from the World Trade Organization. TrueÃ Ã Ã Ã False 16. Moores Law predicts that the power of microprocessor technology doubles and its cost of production declines in half every 18 months. TrueÃ Ã Ã Ã False 17. As transportation costs associated with the globalization of production decline, dispersal of production to geographically separate locations becomes more economical. The Internet has acted as a regulatory brake on unfettered international trade in business. TrueÃ Ã Ã Ã False 19. In any society, the media are the primary conveyors of culture. TrueÃ Ã Ã Ã False 20. The dominance of large multinational British firms on the international business scene is one of the changing trends of globalization. TrueÃ Ã Ã Ã False 21. As the worlds largest industrial power, the United States accounted for a significantly larger share of the world economy in 2008 than it did in the 1960s. TrueÃ Ã Ã Ã False 22. Most forecasts now predict a rapid rise in world output accounted for by developing nations such as China, India, and South Korea, and a relative decline in the share enjoyed by rich industrialized countries such as Britain and the United States. United States and other long-established developed nations seems likely. TrueÃ Ã Ã Ã False 23. In the 1970s, European and Japanese firms began to shift labor-intensive manufacturing operations from their home markets to developing nations where labor costs were lower. TrueÃ Ã Ã Ã False 24. The stock of foreign direct investment refers to the total cumulative value of foreign investments in a country.
Monday, December 2, 2019
Question 1 a) Define marketing management. Marketing management can be define as the analysis, planning, implementation, and control of programmes design to create, build and maintain beneficial exchanges with target buyers for the purpose of archiving organizational objectives. b) Describe the five(5) marketing management philosophies 1. Production The philosophy that consumers will favour products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency. 2. Products The idea that consumers favor products that offer the most quality, performance and features, and that the organisation should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea. 3. Selling The idea that consumers wonÃ¢â¬â¢t buy enough of the organisations products unless the organisation undertakes a large-scale selling and promotion effort. 4. Marketing Achieving organisational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors. We will write a custom essay sample on Past Year Question or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5. Societal Marketing The idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and societys well being. c) Determine which of theÃ philosophies would be suitable to manage a hypermarket store. State your reasons. The most suitable philosophies to manage hypermarket store is marketing concept. The Marketing concept holds that the key to archiving organizational goal is for the organizational to determine the needs and want of the target markets and efficiently than its competitors. The reason of marketing concept most suitable because it focus on customer needs well-define market, coordinates all the marketing activities affecting the customers and make profits by creating long-term customer relationship based on customer values and satisfaction. Question 2 a) Identify and list five (5) requirements for an effective segmentation. 1. Measurability The variables used to segment the market must be easily measured. 2. Accessibility The market segment should also be easily reached and served. 3. Substantiality When dividing the market, the segments should be large enough or profitable enough to serve. 4. Actionability. The marketing programs should also be designed to attract and serve the market segments. 5. Differentiable. Cater to need and want to different customer. For example shampoo Rejoice . b) Briefly explain four (4) bases for segmentation The four bases for segmentation are Geographic segmentation, Demographic segmentation, Psychographic segmentation and behavioural segmentation. 1. Geographic segmentation The process of dividing the market into geographical units. 2. Demographic segmentation The process of dividing the market into group based on demography such as age, gender, income occupation etc. 3. Psycographic segmentation The process of dividing the market into different groups based on psychographic Characteristics such as social class, lifestyle and personality characteristic. 4. Behavioral Segmentation. The process of dividing the market based on either the customer knowledge, activities, uses or responses to a product. c) Determine the best three (3) segmentation bases combination for a shampoo. State two (2) reasons to illustrate your answer. The best three segmentation are actionability, differentiable and substantiality. The reasons of these are because the product offered different types of shampoo which bases on hair types of consumers. Beside that advertising also the most important to attract the consumers to buy the product and these were include in actionability for effective segmentation. Question 3 a) List and describe the three (3) product level. The three product levels are actual product, core product and augmented product. 1. Actual product It can be related to quality level, features, styling consists of design and aesthetic aspects, brand name and packaging. 2. Core product Refer to what benefits the customer is looking for. 3. Augmented product Consists of the additional benefits that the customers expect from the products which must be built around core and actual such as service, installation, warranty etc. b) Explain the individual product decision by user and mobile phone as your example. The individual product decision by user can be related to quality level, features, styling consists of design and aesthetic aspects, brand name and packaging 1. Quality level Refer to product performances for example mobile phone user will look into which product that can provide them high quality in all aspects. 2. Features The features of mobile phones are the set of capabilities, services and applications that they offer to their users. Low-end mobile phones are often referred to as feature phones, and offer basic telephony. Handsets with more advanced computing ability through the use of native software applications became known as smartphones. 3. Styling Styling of mobile phones also contributes to user decision. Question 4. a) List and briefly describe five (5) factors in price setting. The 5 factors need to consider in setting the price are everyday low pricing, high-low pricing, value added pricing, pricing power and cost-based pricing. 1. Everyday low pricing (EDLP) Involves charging a constant everyday low price with few or no temporary price discounts. 2. High-low pricing Involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items. 3. Value-added pricing Attaches value-added features and services to differentiate offers, support higher prices, and build pricing power. 4. Pricing power Is the ability to escape price competition and to justify higher prices and margins without losing market share. 5. Cost-based pricing Involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for its effort and risk. b) A pricing method in which a fixed sum or a percentage of the total cost is added (as income or profit) to the cost of the product to arrive at its selling price. Value-based pricing can be define as the setting of a product or services price, based on the benefits it provides to consumers. By contrast, cost-plus pricing is based on the amount of money it takes to produce the product. Companies that offer unique or highly valuable features or services are better positioned to take advantage of value-based pricing, than companies whose products are services are relatively indistinguishable from those of their competitors. Question 5 A) Marketing logistic B) Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit. Maintaining an organizationÃ¢â¬â¢s competitive edge meansÃ understanding and implementing an effective marketing logistics strategy regarding product, price, place and promotion. These four functions of marketing logistics help the organization to reach the target customers and deliver the products or services sold by the organization to these customers. C) D) Product Delivery E) One function of logistics marketing is finding out who your customer is and how to get the product or service to the customer. Each customer can have individualized needs so the logistical services provided may vary from customer to customer. Regardless of these differences, the customers expects 100 percent conformance and assured reliability at all times with every transaction. The goals of this aspect of marketing logistics include filling the order, on-time delivery, precise invoicing and zero damage. F) Price G) An organization bases pricing decisions on both internal and external factors. Marketing logistics must recognize price drivers. The profile of the customer, the product and the type of order are factors that drive the price. These changes are not typically controlled by marketing logistics. However, marketing logistics must react to these factors and understand how the factors affect customersÃ¢â¬â¢ decisions. Discounts for quantities and the related logistical cost structure can impact the price the customer will ultimately pay for the product or service. Additional factors driving price include the shipping costs based on the size, weight and distance the organization will ship the item. Further, the size of the manufacturing run, labor costs and the types, quantities and quality of the materials used in the manufacturing process can affect price. H) Promotion I) Promotion is another important aspect of an organizationÃ¢â¬â¢s marketing logistics process. When bringing a product to market, the organization must coordinate the logistics of the various marketing materials. For example, the art department might design the artwork for the products box and an outside supplier might manufacture the boxes with the artwork. Marketing logistics can help to ensure that all of these entities work together and produce the marketing materials needed to sell the product. J) Place K) The function of place in marketing logistics allows the organization to simplify the transactions between a logistics provider and the customer. The organization must execute logistics in such a way that the customer is not aware of the complexities involved in the logistics process. For the customer, the output is always more important than the process. The organization should, therefore, never expose the backroom processes involved with logistics delivery to the customer. Also the location of the factory, warehouse and customer can greatly impact the marketing logistics process by increasing or reducing costs. For example, locating a factory in Mexico might reduce the labor costs associated with a product. However, at the same time locating the factory in Mexico might increase the shipping costs and negate any cost savings. c) CHANNEL-MANAGEMENT DECISIONS: After choosing a channel alternative, individual intermediaries must be selected, motivated and evaluated. Channel arrangements must also be modified over time Selecting channel members