Analysis of Blinking Hell, a Sight Savers International Campaign Essay

The article 'Blinking Hell' is written for the purpose of informing a number of audiences about an eye disorder existing in economically developing countries. The title of this extract, 'Blinking Hell' carries a double meaning. The Statement 'blinking hell' traditionally serves as an exclamatory comment. For the intention of this article, the author has changed the exclamation to a verb and a noun and the semantics of it become literal. The graphology of the text is like that of a newspaper article, set out in columns with an emboldened title and graphic image. Presumably, this was done in this fashion as it may have featured within a newspaper. Equally, the reasons could have been purely to draw attention to the text. 'Blinking Hell' opens with an exposition giving no clear meaning as to what it's putting across to the reader. By using this short phrase, the author has encouraged the audience to read on and discover its significance. No noun is present in this opening statement and, is instead, immediately substituted for a pronoun. 'At first it's not too bad' In the next paragraph, the writer goes on to describe the behaviour of a child in relation to their eyes. The noun child is used along with the description with average child-like behaviour for certain readers to identify with. The writer is writing this on the basis that most adults have seen a young one perform this action. At the end of this section, verbs and a noun are used within a simple sentence to reveal the main subject of this text piece. 'And that's all it takes to spread trachoma' Throughout the rest of the text, the writer has gone into explicit d... ... written in a biased and un-scientific way as if it was a tabloid article. 'scarring the child's eyelid a little bit more' The noun child has been used to inform the reader of which type of people fall into the category of Trachoma sufferers. The author has chosen only to tell the audience that children are the victims, despite it being a disease that does not discriminate. This device was most probably used to persuade and emotionally involve which is a vital skill for fund raisers of any form. At the end of the article, the author uses persuasive language in the form of a complex sentence as a last attempt to convince the prospective donater. 'Â £5 is all we need for the operation' The verb 'need' is used to show the importance of the operation, thus the importance of the reader donating money to the cause.

First Love by John Clare

First Love â€Å"First Love† by John Clare is a poem that explains something that everyone will usually endure in his or her life; the emotional journey of falling in love for the first time. The brief 24 line poem attacks the emotions of the reader and lures the reader into the poem by envisioning or reminiscing of the reader’s first love. John Clare writes about how he falls in love for the first time and his perspective from the first meeting to the end. The poem is structured with a rhyming scheme of every other line in an abab pattern.The poem is broken into three phases of a first love: the meeting of one’s first love, then the connection and being with the person, and finally the end of the first love. The poem begins with â€Å"I ne'er was struck before that hour. † This opening line suggests that the writer has been struck by love at first sight. He continues to support this with saying how it is sudden and sweet. The implication here is that it i s young first love. With each line, the writer continues to support the next.With the implication of young first love, he supports this youthfulness with a simile writing in the next line; the girls face like a sweet flower. This can be transcribed as a young lady growing up to be a woman. The next two lines express how she took his heart and took his breath away; turning him pale. This was such a shock to him that he could not move and was paralyzed to the point his legs couldn’t move. In addition to shock, he could also mean that he didn’t want to leave or stop looking at here.The last two lines of this stanza, represents when she looks at him, he could do nothing but melt and molded towards being with her. This is the change everyone goes through when falling in love. Your life changes and must adjust to the new relationship. The second stanza begins with â€Å"And then my blood rushed to my face. † He is expressing his feelings stating how he blushes when ar ound his love. A majority of people have been blinded by love. John Clare writes of this loss of vision by stating his eyesight is taken away and could not see a single thing.In addition to the blindness, his reality is distorted when during the day everything else doesn’t matter; a type of tunnel vision for his first love. The mention of his eyes and chords translate to being able to see the love in his eyes so strong it speaks and sings of his heart. The two of them have a connection so strong that words verbally spoken are not necessary. Their connection is translated through words from his eyes. This stanza comes to a transitional close with burning blood around his heart, meaning that his first love has hurt him.The final stanza begins with â€Å"Are flowers the winter's choice? † Like a great deal of poems, one of the seasons is pulled into the poem. However, not in a pleasant way; winter is cold just like his love being cold towards him; poetically the cold shou lder is love’s bed always snow. John Clare is not sure that his love’s listening to him, and feels that he will never find another love like her. The cold shoulder and her not listening to him, has caused pain. This pain feels, to him, like someone ripped his heart from his chest.He ends the poem with a line meaning he can never love again. In conclusion, this poem is a perfect hopeless romantic poem that tells the story of meeting a first love, the connection and being with the person, and finally the end of the first love. The passion and meaning placed in this poem expresses clearly how John Clare feels about his first, last, and only love. I believe that the feelings he places in this poem helps readers relate more than other poems; probably making this one of the most relatable poems ever to a general audience.

The Rights Of Assisted Suicide Essay - 1584 Words

The Right To Die With Dignity Assisted suicide is the act of committing suicide with the help of another person or doctor, most commonly referred to as Physician Assisted Suicide. It is currently legal in Oregon, Washington, Vermont, Montana, California, and Colorado. Considering the increase of people dying from terminal illnesses, assisted suicide should be legalized across the nation. People that suffer from a terminal illness that can’t be cured or treated and will result in death have the right to end their suffering and die with dignity. However, there are people who are against assisted suicide due to religious and moral reasons, others because of their compassion and respect for those who are dying. Although the majority may not agree in making assisted suicide legal in every state, there is an agreement that no one should ever suffer because they are denied the right to stop suffering. Terminally ill patients also have rights just like normal, healthy citizens do and they should not be denied the right to not suffer. People who are against legalizing assisted suicide claim that any physician who helps a person to die would be violating the doctor s Hippocratic oath. They also claim assisted suicide decreases the value of human life, and could lead to non-critical patient to abuse of this method. There are a number of religions that believe that if a person decides to commit suicide, they will end up in hell. This is one of the major reasons why many religiousShow MoreRelatedThe Rights Of Assisted Suicide966 Words   |  4 PagesDying Your Way: The Right to Choose Assisted Suicide Introduction Death has a finality to it that gives even the most cynical person a reason to pause. The possibility of death is always present, the elephant in the room. Prior to the twentieth century, before the leaps and bounds of modern medical care, people worried about the possibility of dying more often. Childhood diseases could strike and take a beloved child away at any moment, affecting two or more homes in the same community. Today childrenRead MoreThe Right Of Assisted Suicide Essay1615 Words   |  7 PagesThe right to assisted suicide is a huge topic that worries humans all around the usa. The debates go from side to side approximately whether or not a death patient has the proper to die with the assistance of a physician. some are in opposition to it due to religious and ethical motives. Others are for it because of their compassion and respect for the dying. Physicians are also divided on the issue. They differ where they area the line that separates alleviation from death--and k illing. for manyRead MoreThe Right to Assisted Suicide1548 Words   |  6 Pagescontemplate your options for living out the rest of your life. You wonder if you will be able to cope with losing yourself, your independence, your identity, your dignity. But what choice do you have? Euthanasia, also referred to as assisted suicide or physician assisted suicide or more commonly known as mercy killing is defined by Merriam-Webster dictionary as the act or practice of killing hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasonsRead MoreThe Rights Of Assisted Suicide1829 Words   |  8 PagesThe â€Å"right-to-die† has been controversial for a long time and is continuously in debate. Some of the arguments in favor of laws allowing individuals to choose include - Anyone coming into hospital in an emergency has the option of a DNR (do not resuscitate). People who go into comas may leave living wills instructing doctors not to use any extreme life-saving measures (this includes feeding tubes). Perhaps dying with dignity is controversial b/c it seems like a more conscious choice. People can predetermineRead MoreThe Rights Of Physician Assisted Suicide1347 Words   |  6 PagesThe Right to Die By: Antony Makhlouf Antony Makhlouf PHR 102-006 Contemporary Moral Issues Final Paper The Right to Die Physician-assisted suicide, also known as euthanasia, has been a hot topic as of late. If you do not know what this is, physician-assisted suicide is the taking of ones life. This usually occurs when a patient is in a irreversible state, and must live through a tube. With multiple cases occurring in the past, current and the more to occur the in the future, this looksRead MoreAssisted Suicide : Rights And Responsibilities1570 Words   |  7 PagesAssisted Suicide: Rights and Responsibilities A woman suffering from cancer became the first person known to die under the law on physician-assisted suicide in the state of Oregon when she took a lethal dose of drugs in March, 1998. The Oregon Death with Dignity Act passed a referendum in November, 1997, and it has been the United States only law legalizing assisted suicide since then. According to the New England Journal of Medicine, more than 4,000 doctors have approved of the assisted suicideRead MoreThe Right to Assisted Suicide Essay937 Words   |  4 Pagesrespect your elder’s wishes? It is a cruel reality we live in when ability to choose the time of our demise, especially for terminal patients, is not seen as a personal right to be acted upon, but to be shunned as a taboo. This is why assisted-suicide, the contraction of a third-party to provide the materials necessary to commit suicide, should be legalized; it would allow both terminal and permanently disabled patients an escape from the mental, emotional, ph ysical pain of useless treatments, andRead MoreAssisted Suicide : Right Or Wrong?880 Words   |  4 PagesHillard 01/14/15 Nursing Roles I Professor Rodgers Assisted Suicide: Right or Wrong? The article I selected is called Assisted Suicide: Right or Wrong? By: Claire Andre and Manuel Velasquez. This article talked about a researcher named Matthew Donnely. For over 30 years Matthew conducted research on x-rays. Matthew was diagnosed with a terminal skin cancer. During his battle with cancer he had lost his nose, his left hand, two fingers on his right hand and part of his jaw (Andre Velasquez). Matthew’sRead MoreThe Right to Die in Assisted Suicide2517 Words   |  11 PagesInitial Thoughts on Physician Assisted Suicide (February 28th, 2013) The promotion of physician assisted suicide has sparked a debate throughout the world. From my point of view, assisted suicide is doctors assist patients who could not endure the pain of diseases and are voluntarily given lethal amount of substances resulting in death. However, physician assisted suicide might be considered to be deviant in many countries currently due to the religions, laws and the negative image. AlsoRead MoreEssay The Right to Assisted Suicide2100 Words   |  9 PagesThe Right to Assisted Suicide    Recently, a terminally ill British woman lost a high-profile court battle to take her own life in a test case of whether Britain will permit assisted suicide.   Wheelchair-bound Diane Pretty, a 43-year-old mother of two, has waged a lengthy legal fight to allow her husband to kill her without being prosecuted. Pretty, who contracted motor neuron disease two years ago, which is a muscle-wasting disease, lost her bid to have an assisted suicide.   She has had

Plato and Aristotle Quote Comparison - Free Essay Example

Sample details Pages: 2 Words: 604 Downloads: 8 Date added: 2017/09/20 Category People Essay Type Argumentative essay Did you like this example? Plato- â€Å"According to Plato, man is a dual creature. We have a body that ‘flows’, is inseparably bound to the world of senses, and is subject to the same fate as everything else in this world– a soap bubble, for example. All our sense are based in the body and are consequently unreliable. But we also have an immortal soul– and this soul is the realm of reason and not being physical, this soul can survey the world of ideas Plato also believed the soul existed before it inhabited the body† (Gaarder 88). Aristotle- â€Å"What Aristotle called the ‘form’ chicken is present in every single chicken as the chicken’s particular set characteristics– for one, that it lays eggs. The real chicken and the form chicken are thus just as inseparable as body and soul† (Gaarder 107). In the first quote the author is talking about Plato’s beliefs. Plato looked for the immutable in our world. But unlike most of tho se before him, Plato believed that humans have a physical and spiritual body. The physical body can only interact with the things in the physical realm, but our soul can interact with the ream of ideas. This quote indicates that Plato believed the world of ideas and reason to be everlasting whereas our world (and more so the things in it) is subject to death and the natural cycle of life. This quote seems to relate to the basic Hindu philosophy. In Hinduism, there are also two worlds, the soul or â€Å"atma† and the physical world. Hindus, like Plato, believe that true knowledge can only come once a person has been to the other world. Both believe that the soul is perfect and knows all before it enters the body, but it loses all knowledge as it enters. In the second quote, the author is talking about Aristotles beliefs. Unlike Plato, Aristotle believed that the physical body and the soul were inseparable. He believed that there was no spiritual world, and anything we ca n observe through our senses is real. This is extremely similar to an Atheistic worldview, which also believes in gaining knowledge through observation. Of course, Aristotle was not an Atheist, but his thinking process is not very different from an Atheist’s. Aristotle also reminds me of the quote â€Å"Seeing is believing† said in the bible by â€Å"Doubting Thomas† because he used his senses to to determine the characteristics of the â€Å"form hicken†. Personally, I agree with Plato’s idea that our soul is the realm of reason. I believe that our soul tells us right from wrong. This explains how many people can come to the same conclusion and think of the same ideas, even if the people themselves are very different from each other. I disagree with Aristotle’s core belief that the body and soul are inseparable. However, I do believe that they are connected. I think that the soul helps guide our bodies through life, so we can gain wisdom thr ough experience. These two philosophers may seem to be very different, but they both had a few important things in common. They both believed in logic and reasoning. This is important because it shows how logic and reasoning were tools used by most, if not all philosophers. And secondly, they both looked at the big picture of life, while many people in that time (and this one) are stuck in the day-to-day. I think that this is the most important lesson we can take away from Plato and Aristotle because many of us get caught up in insignificant things, instead of looking for the greater purpose in life. Don’t waste time! Our writers will create an original "Plato and Aristotle Quote Comparison" essay for you Create order

Essay about Alcohol A Double Edge Sword - 1043 Words

Alcohol is historically one of the oldest known drugs to mankind. It is ingested orally and comes in many varieties. It is attractively packaged in alluring bottles and cans; which can seduce the unsuspecting individual and lead to a life of unrelenting misery, imbued with a potentially ruinous outcome. Taken in moderation; however, alcohol can also be used to prevent disease processes and promote health. This particular drug is both legal and is promoted widely throughout the planet. I chose this drug because I have personally been privy to all of its insidious effects. Alcohol comes in many forms, but primarily it is beer, wine and distilled spirits. Maisto, Galizio Conners (2011) point out that, â€Å"the first non-distilled (sic)†¦show more content†¦Furthermore, religious rites commonly use these beverages in the practice of faith (Katsigris Thomas, 2007). From early Roman beliefs to current day Christianity, wine has been a staple in ceremonial rites (Katsigris Thomas, 2007). According to Dasgupta (2011), â€Å"nearly half of all Americans consume alcohol†¦there are 10 to 16 million problem drinkers† (p. 11). Additionally, this number includes 4.5 million adolescent drinkers that abuse this drug (Dasgupta, 2011). This leads one to conclude that the potential for exploitation and addiction is quite high. Since alcohol is a legal, over the counter drug, its easily obtained and abused. As stated previously, alcohol is legal. It is available for purchase at the age of 21 in the United States, making this the most widely abused and used drug in the world (Dasgupta, 2011). â€Å"Since the liver can only metabolize approximately on drink per hour, consuming more than that naturally increases the amount of alcohol in the blood stream† (Katsigris Thomas, 2007). It is advised that no more than one alcoholic drink be ingested per hour; however, the most prudent advice is eat, sip your cocktail and drink water or a soft drink every other hour in place of the alcohol. The neural response to alcohol can be quite debilitating, causing impairment of motor functions, speech and even vision. When alcohol enters the CNS, it activates GABA, attaches to GABA receptors and thenShow MoreRelatedThe Impact Of Media On Society s Perception Of Reality954 Words   |  4 Pagescommunities by having most of its stories about police brutality and violence of racial tension. Considering the current influence of media, we need to agree on the fact that media plays an important role in shaping up opinions. The media is a double-edge sword and hence there are positive effects of media as well as negative influences of the media. The Negative Affect Media affects how we learn about our world and interact with one another. Media literally mediate our relationship with social institutionsRead MoreThe Internet : Man s Greatest Double Edge Sword1326 Words   |  6 PagesThe Internet: Man’s Greatest Double Edge Sword The internet. It is one of man’s greatest technological achievements and useful tools, but also one of its deadliest and addicting drugs. And with each hallucinogen comes consequences. It starts small, as with any narcotic. Just five minutes on Pintrest, a quick tweet, or maybe a Facebook timeline update. But as time progresses, the signs and symptoms of this toxic habit become ever so present. Two and a half hours wasted, sleep deprivation, andRead MoreEffects Of Caffeine On Students s Daily Life Essay1405 Words   |  6 Pagessource of caffeine that students relied on. Energy drink is also popular among the students as well. According to a survey study by Brenda M Malinauskas, â€Å"The majority of users consumed energy drinks to increase their energy (65%) and to drink with alcohol while partying (54%). Fifty percent drank while studying or completing a major course project, 45% while driving a car for a long period of time, and 17% to treat a hangover.† As college students, they are put into many situation that required theirRead MoreEssay about Marijuana as Medicine1400 Words   |  6 Pagessmell from the hands. Body odor is enough in many instances to require extra showers or baths. Coughing up phlegm is another way the body cleans itself. This can last for a few weeks to well over six months. (5) Unlike most other drugs, including alcohol, THC is stored in the fat cells and therefore takes longer to fully clear the body than with any other common drug. This means that some parts of the body still retain THC even after a couple of months, rather than just the couple of days or weeksRead MoreVideo Games Have Become Part Of The Social Norm For Kids Now Days1688 Words   |  7 PagesVideo games have become part of the social norm for kids now days. Whether it be for educational purposes, sports, a way to take the edge off, or for just pure entertainment, games have evolved to simulate a real life feel. As video games have advanced, s o have the graphics and objectives. Kids are not playing low bit games like Pong anymore, but rather games that look and feel like real life. When you pick up the controller now, you’re entering a completely different world. Today, children are growingRead MoreAbuse of Prescription Drugs on College Campuses Essay3758 Words   |  16 Pagesin school, or simply to help them get by day-to-day. Maybe you have tried them yourself? College students all across the nation are abusing substances such as Adderall, Vicodin, Oxycontin, marijuana, cocaine, heroin, etc. Those students who drink alcohol are more likely to use prescription drugs for non-medical uses than non-drinkers. The number one way students are getting their hands on these different drugs is from the help of their peers. As for prescriptions, others steal it from their familyRead MoreGendered Pathways Into Crime = Gendered Pathways Out of Crime2594 Words   |  11 PagesPrograms in prisons that are tailored to women’s unparalleled needs would benefit society in the grand scheme of things. On an individual level it could break the cycle of abuse, victimization, and self-loathing. It is essential that the double damage done to female offenders be repaired because they deserve an unbiased chance at a good life. After all, they could represent your mother, aunt, sister, niece, wife and girlfriend. In her book, A woman doing life: Notes from a prison for women, ErinRead MoreIs Abortion A Controversial Issue?1930 Words   |  8 Pagesconception.† Over the course of this paper I will shows the pre-modern world, and the brutal methods of abortion they had during that time, abortion aro und the world, the Greek and Roman world and Japan, and the early attitude of abortion, it was â€Å"double edge sword† because women were shunned for having an abortion, but also shunned for having a child out of wedlock. Abortions dates back all the way to some of the first written evidence of abortion was in the Code of Hammurabi in 1760 BCE. It statesRead MoreTiger Beer Market Plan7717 Words   |  31 Pagesthe spirits (Vodka, Whiksy Gin), and wine. 3. TRENDS(MACROENVIRONMENT) 3.1 Demographic Over the last 12 years, there has been a marked increase of Singaporeans consuming alcohol. The increment was particularly large between 1998 and 2004, in younger age groups and in women. The prevalence of alcohol consumption amongst the Singapore population is rising and approaching Western levels. The change in the drinking culture of Singaporeans can be evidently observed. This could beRead MoreWomen Helping Women2559 Words   |  11 PagesVictoria, BC. White women in Victoria had accomplished much in the last half of the nineteenth century. The creation and development of the WCTU and Council of Women, as well as numerous other reform groups, combined with material gains seen through alcohol, poverty, and property laws; gains for women in electoral status at school and municipal levels, in social status through public action and community participation, all signify growth for White women in Victoria. The White women’s movement grew

World Trade Organization free essay sample

A company has to be a major multinational corporation to facilitate and benefit from the globalization of markets. True  Ã‚  Ã‚  Ã‚  False 4. Because of globalization, companies rarely need to customize marketing strategies, product features, and operating practices in different countries. True  Ã‚  Ã‚  Ã‚  False . The most global markets currently are markets for consumer products. True  Ã‚  Ã‚  Ã‚  False 6. As firms follow each other around the world, they bring with them many of the assets that served them well in other national markets. Thus, greater diversity replaces uniformity. True  Ã‚  Ã‚  Ã‚  False 7. Substantial impediments such as barriers to foreign direct investment make it difficult for firms to achieve the optimal dispersion of their productive activities to locations around the globe. Over its entire history, the WTO has promoted the lowering of barriers to cross-border trade and investment. True  Ã‚  Ã‚  Ã‚  False 10. The IMF is less controversial than its sister concern, the World Bank. True  Ã‚  Ã‚  Ã‚  False 11. The IMF is often seen as the lender of last resort to nation-states whose economies are in turmoil. We will write a custom essay sample on World Trade Organization or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page True  Ã‚  Ã‚  Ã‚  False 12. After World War I, the advanced nations of the West committed themselves to removing barriers to the free flow of goods, services, and capital between nations. True  Ã‚  Ã‚  Ã‚  False 13. World merchandise trade includes trade in manufactured goods, agricultural goods, and services. Trade in services now accounts for more than half of the value of all international trade. True  Ã‚  Ã‚  Ã‚  False 15. The volume of world output has grown faster than the volume of world merchandise trade since the 1950s, according to data from the World Trade Organization. True  Ã‚  Ã‚  Ã‚  False 16. Moores Law predicts that the power of microprocessor technology doubles and its cost of production declines in half every 18 months. True  Ã‚  Ã‚  Ã‚  False 17. As transportation costs associated with the globalization of production decline, dispersal of production to geographically separate locations becomes more economical. The Internet has acted as a regulatory brake on unfettered international trade in business. True  Ã‚  Ã‚  Ã‚  False 19. In any society, the media are the primary conveyors of culture. True  Ã‚  Ã‚  Ã‚  False 20. The dominance of large multinational British firms on the international business scene is one of the changing trends of globalization. True  Ã‚  Ã‚  Ã‚  False 21. As the worlds largest industrial power, the United States accounted for a significantly larger share of the world economy in 2008 than it did in the 1960s. True  Ã‚  Ã‚  Ã‚  False 22. Most forecasts now predict a rapid rise in world output accounted for by developing nations such as China, India, and South Korea, and a relative decline in the share enjoyed by rich industrialized countries such as Britain and the United States. United States and other long-established developed nations seems likely. True  Ã‚  Ã‚  Ã‚  False 23. In the 1970s, European and Japanese firms began to shift labor-intensive manufacturing operations from their home markets to developing nations where labor costs were lower. True  Ã‚  Ã‚  Ã‚  False 24. The stock of foreign direct investment refers to the total cumulative value of foreign investments in a country.

Past Year Question free essay sample

Question 1 a) Define marketing management. Marketing management can be define as the analysis, planning, implementation, and control of programmes design to create, build and maintain beneficial exchanges with target buyers for the purpose of archiving organizational objectives. b) Describe the five(5) marketing management philosophies 1. Production The philosophy that consumers will favour products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency. 2. Products The idea that consumers favor products that offer the most quality, performance and features, and that the organisation should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea. 3. Selling The idea that consumers won’t buy enough of the organisations products unless the organisation undertakes a large-scale selling and promotion effort. 4. Marketing Achieving organisational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors. We will write a custom essay sample on Past Year Question or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 5. Societal Marketing The idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and societys well being. c) Determine which of the  philosophies would be suitable to manage a hypermarket store. State your reasons. The most suitable philosophies to manage hypermarket store is marketing concept. The Marketing concept holds that the key to archiving organizational goal is for the organizational to determine the needs and want of the target markets and efficiently than its competitors. The reason of marketing concept most suitable because it focus on customer needs well-define market, coordinates all the marketing activities affecting the customers and make profits by creating long-term customer relationship based on customer values and satisfaction. Question 2 a) Identify and list five (5) requirements for an effective segmentation. 1. Measurability The variables used to segment the market must be easily measured. 2. Accessibility The market segment should also be easily reached and served. 3. Substantiality When dividing the market, the segments should be large enough or profitable enough to serve. 4. Actionability. The marketing programs should also be designed to attract and serve the market segments. 5. Differentiable. Cater to need and want to different customer. For example shampoo Rejoice . b) Briefly explain four (4) bases for segmentation The four bases for segmentation are Geographic segmentation, Demographic segmentation, Psychographic segmentation and behavioural segmentation. 1. Geographic segmentation The process of dividing the market into geographical units. 2. Demographic segmentation The process of dividing the market into group based on demography such as age, gender, income occupation etc. 3. Psycographic segmentation The process of dividing the market into different groups based on psychographic Characteristics such as social class, lifestyle and personality characteristic. 4. Behavioral Segmentation. The process of dividing the market based on either the customer knowledge, activities, uses or responses to a product. c) Determine the best three (3) segmentation bases combination for a shampoo. State two (2) reasons to illustrate your answer. The best three segmentation are actionability, differentiable and substantiality. The reasons of these are because the product offered different types of shampoo which bases on hair types of consumers. Beside that advertising also the most important to attract the consumers to buy the product and these were include in actionability for effective segmentation. Question 3 a) List and describe the three (3) product level. The three product levels are actual product, core product and augmented product. 1. Actual product It can be related to quality level, features, styling consists of design and aesthetic aspects, brand name and packaging. 2. Core product Refer to what benefits the customer is looking for. 3. Augmented product Consists of the additional benefits that the customers expect from the products which must be built around core and actual such as service, installation, warranty etc. b) Explain the individual product decision by user and mobile phone as your example. The individual product decision by user can be related to quality level, features, styling consists of design and aesthetic aspects, brand name and packaging 1. Quality level Refer to product performances for example mobile phone user will look into which product that can provide them high quality in all aspects. 2. Features The features of mobile phones are the set of capabilities, services and applications that they offer to their users. Low-end mobile phones are often referred to as feature phones, and offer basic telephony. Handsets with more advanced computing ability through the use of native software applications became known as smartphones. 3. Styling Styling of mobile phones also contributes to user decision. Question 4. a) List and briefly describe five (5) factors in price setting. The 5 factors need to consider in setting the price are everyday low pricing, high-low pricing, value added pricing, pricing power and cost-based pricing. 1. Everyday low pricing (EDLP) Involves charging a constant everyday low price with few or no temporary price discounts. 2. High-low pricing Involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items. 3. Value-added pricing Attaches value-added features and services to differentiate offers, support higher prices, and build pricing power. 4. Pricing power Is the ability to escape price competition and to justify higher prices and margins without losing market share. 5. Cost-based pricing Involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for its effort and risk. b) A pricing method in which a fixed sum or a percentage of the total cost is added (as income or profit) to the cost of the product to arrive at its selling price. Value-based pricing can be define as the setting of a product or services price, based on the benefits it provides to consumers. By contrast, cost-plus pricing is based on the amount of money it takes to produce the product. Companies that offer unique or highly valuable features or services are better positioned to take advantage of value-based pricing, than companies whose products are services are relatively indistinguishable from those of their competitors. Question 5 A) Marketing logistic B) Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit. Maintaining an organization’s competitive edge means  understanding and implementing an effective marketing logistics strategy regarding product, price, place and promotion. These four functions of marketing logistics help the organization to reach the target customers and deliver the products or services sold by the organization to these customers. C) D) Product Delivery E) One function of logistics marketing is finding out who your customer is and how to get the product or service to the customer. Each customer can have individualized needs so the logistical services provided may vary from customer to customer. Regardless of these differences, the customers expects 100 percent conformance and assured reliability at all times with every transaction. The goals of this aspect of marketing logistics include filling the order, on-time delivery, precise invoicing and zero damage. F) Price G) An organization bases pricing decisions on both internal and external factors. Marketing logistics must recognize price drivers. The profile of the customer, the product and the type of order are factors that drive the price. These changes are not typically controlled by marketing logistics. However, marketing logistics must react to these factors and understand how the factors affect customers’ decisions. Discounts for quantities and the related logistical cost structure can impact the price the customer will ultimately pay for the product or service. Additional factors driving price include the shipping costs based on the size, weight and distance the organization will ship the item. Further, the size of the manufacturing run, labor costs and the types, quantities and quality of the materials used in the manufacturing process can affect price. H) Promotion I) Promotion is another important aspect of an organization’s marketing logistics process. When bringing a product to market, the organization must coordinate the logistics of the various marketing materials. For example, the art department might design the artwork for the products box and an outside supplier might manufacture the boxes with the artwork. Marketing logistics can help to ensure that all of these entities work together and produce the marketing materials needed to sell the product. J) Place K) The function of place in marketing logistics allows the organization to simplify the transactions between a logistics provider and the customer. The organization must execute logistics in such a way that the customer is not aware of the complexities involved in the logistics process. For the customer, the output is always more important than the process. The organization should, therefore, never expose the backroom processes involved with logistics delivery to the customer. Also the location of the factory, warehouse and customer can greatly impact the marketing logistics process by increasing or reducing costs. For example, locating a factory in Mexico might reduce the labor costs associated with a product. However, at the same time locating the factory in Mexico might increase the shipping costs and negate any cost savings. c) CHANNEL-MANAGEMENT DECISIONS: After choosing a channel alternative, individual intermediaries must be selected, motivated and evaluated. Channel arrangements must also be modified over time Selecting channel members